Aloha!

Last week we discussed how to find a niche market… the steps you need to take.  Now this week, I would like to talk about how to find a product(s) to promote. 

First, let’s go back to the niche that was chosen, which is tennis.  At the end of the post last week I said we needed to complete some PROPER keyword research by following what I talk about in The Website Traffic Surge Process videos.  After doing so, I came up with some amazing keyword phrases.  I have decided to take you down the path of “finding a product” to promote.  In other words, an affiliate product.

So, an affiliate review type site rather than Adsense or retail products.  However keep in mind that promoting for these other types of sites would be the same, we would simply choose different keyword phrases within the niche and also build the site differently.  So, if you prefer Adsense or retail products you should still follow this series because you will gain VALUABLE marketing information no matter what kind of site you have!

After completing a lot of research, or more accurately, allowing Push Button Keywords to complete the research for me… I narrowed down my results to the following:

Let me start by saying that every single one of these phrases is a good one to promote… EVERY One!  They all have enough traffic to make it worth it.  They all have a nice small number for “On-Page” results… except “how to play tennis for beginners”, but we’ll discuss why that one is still good in a minute :) 

When we have narrowed down our search to about 10 or less keyword phrase possibilities we want to see what our product possibilities are before making a final decision on the phrases we want to use.  For this example we will use Clickbank.com.  Here are the steps to take:

1. Go to www.Clickbank.com
2. Along the top of the page, click on the small gray link titled “Marketplace”
3. Along the left side, scroll down and find “Sports”
4. Again, along the left side, scroll down and within Sports, click on the sub-heading of “Racket Sports”

With the niche that we have chosen for this example, Tennis, we have lucked out a bit :)  The first product available is a product that sells beginner tennis instructional videos.  We would examine this product, make sure that it is good… has a great sales page (even a novice can tell just by looking), looks good, feels good, has a clear, concise call to action, etc.  The beginner tennis instructional videos do an amazing job with this.  You may even want to purchase the product yourself, or at least ask for a promotional copy, so you can accurately judge whether this is a great product or not.  For this example, we are going to assume that this is a great product to promote based on what we can see.

Since we have found a great product to promote, let’s now go back to our short list of possible keyword phrases and choose which ones we will use with EVERY facet from here on out for this business.  Like I said before, any of these keyword phrases would be great, but based on the product chosen… I would choose “tennis coaching videos” as the main keyword phrase and “tennis for beginner” as my second choice. 

I believe the choice for the main phrase is a no brainer based on the product chosen.  However, the reason I am picking the second one is something that may surprise you… it actually is NOT because of the volume compared to a couple of others, but rather the fact that there are ONLY just over 500 On-Page results and ONLY 4 Off-Page results making this phrase very easy to rank for! 

Remember, On-Page and Off-Page results are ALWAYS more important than volume… but if volume matches nicely like this one, yay! 

Now that we have a product and know what are keyword phrases are, our next task will be to choose a domain name

Until next time… keep moving forward!!!

Best Wishes,
Shannon